Beijing Rider Partner International Equestrian Club

Beijing Rider Partner International Equestrian Club is located in song Zhuang, Beijing, which is a comprehensive equestrian base including equestrian training, equestrian teaching, horse fosterage and equestrian events. The architecture and landscape are designed by DL atelier. We are responsible for the design of VI, guide and environmental graphics, publicity prints, derivatives and other brand materials.
We call this LOGO "sixi horse (four-happinesshorses)". On the one hand, we hope that the whole brand can express the western temperament of riding, which comes from the western noble movement; on the other hand, we hope to express that although it is a western system, it also has certain Chinese characteristics and cultural characteristics. We found "sixi doll (four-happiness dolls)" as a reference in the Chinese system. Sixi doll embodies the cultural background of Chinese civilization, which is, seeing big in small, seeing more in little, implying reproduction and endless life. We also refer to the western family emblem system, hoping to reflect the western cultural source and aristocratic imagination in the way of heraldry. Hope he can reflect the equestrian sport from the west, rooted in China's good meaning.