Audioscan - Verifit 2 S-REM Print Ad

As leaders in hearing aid verification and real ear measurement (REM), Audioscan's Verifit2 has helped audiologists provide their patients with the best possible hearing experience for decades.

REM is a process in which a hearing aid is fitted to a patient based on the unique shape of their ear canal combined with their specific type of hearing loss. This process is considered to be the gold standard in hearing aid verification.

Traditionally REM has required in-clinic patient visits, but recent challenges associated with the COVID-19 pandemic left audiologists across the world searching for innovative ways to reduce patient contact without compromising the accuracy of hearing aid fittings.

To meet the increasing demand for reduced patient contact, Audioscan developed and launched new software for their Verifit2, allowing users to conduct real ear measurements in a simulated environment (S-REM). This new software upgrade enabled users to simulate REM through estimated on-ear venting corrections for measurements made in the Verifit2 test box.

The creative insight was inspired by the test box itself. Patients no longer needed to go to the audiologist’s office to complete ear measurements - from this box (on-ear measurements in office) to that box (measurements conducted inside the test box). The visual was created in a minimalist isometric-style to illustrate the boxy nature of an office setting to contrast against the actual text box. The campaign incorporated the brand’s new look and feel, utilizing a clean white background with purple soundwaves.

The Verifit2 S-REM capabilities provides audiologists with a powerful tool that transforms workflow flexibility, and ultimately, the way they do business.