adHOME Creative - Website

The overall tone of the website is a juxtaposition between professional and playful, contrasting the high calibre of our work with our creative vibe and culture. This tone was achieved in a number of unique ways. First by pairing quality imagery with custom ‘doodles’ and notes developed in a handwritten style. These hand-drawn illustrations lend an air of personality that communicates directly with the visitor. These elements also interact with the photography to create a more immersive experience developed through the use of layering full screen and cropped images, parallax and animated iconography. We showcased our brand colours throughout, using the teal and lime green as a cohesive palette to create a unified feel across the site.



The duality of our personality is continued through our choices with navigation. We streamlined our main navigation to include our most visited sections of the site showcasing both our work and our vibe. From a conversion perspective, we focussed on two main audiences - potential clients and potential employees to ensure that we limited our “calls to action”. At the bottom of our homepage, you will see two main choices – become a client and join our team. All of these choices were made deliberately to ensure a user-friendly flow throughout the site.



One of the most heavily trafficked areas and important sections of our site is our work showcase. As well as the deep dives illustrated by our case studies, we created sector specific videos that feature projects in each specialized industry. Our team page celebrates the unique character of each member. Since our family oriented approach is a cornerstone of our culture, we created personalized “doodle” portraits for all staff.



Throughout the site we display vibrant agency photos to give future employees and clients a taste of the environment and playful surroundings they can expect to enjoy. Our Vibe section serves to highlight our social presence and our community-minded spirit. Overall, our goal was to share our story while taking the viewer on a lighthearted adventure that will make them want to keep exploring and learning.