2021
Bahama Breeze Menu Redesign
Entrant Company
Ad Cucina
Category
Marketing & Promotional - Menu
Client's Name
Bahama Breeze
Country / Region
United States
Bahama Breeze is Caribbean-inspired food, handcrafted tropical drinks, and a vibrant island atmosphere that lets you feel a million miles from home, any day of the week. The new menu system was designed with this authentic Island energy in mind and to set the stage for your next Island adventure. The strategic objective of the redesign was to 1. Simplifying Navigation, 2. Provide a more flexible menu structure, 3. Infuse Brand Personality. The result was clearer for the diner, full of variety, cost-effective to reproduce and reinforced brand core qualities of flavor, vibe and good times.
Credits
Entrant Company
HERO Marketing
Category
Advertising - Magazine AD (Campaign)
Country / Region
United States
Entrant Company
City of Suwanee, Georgia
Category
Event - COVID-19-Related (NEW)
Country / Region
United States
Entrant Company
Gu Jin, Kairifu Consulting (Beijing) Co., Ltd
Category
Corporate Identity - Logos
Country / Region
China
Entrant Company
One More
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
China