2021

Bahama Breeze Menu Redesign

Entrant

Ad Cucina

Category

Marketing & Promotional - Menu

Client's Name

Bahama Breeze

Country / Region

United States

Bahama Breeze is Caribbean-inspired food, handcrafted tropical drinks, and a vibrant island atmosphere that lets you feel a million miles from home, any day of the week. The new menu system was designed with this authentic Island energy in mind and to set the stage for your next Island adventure. The strategic objective of the redesign was to 1. Simplifying Navigation, 2. Provide a more flexible menu structure, 3. Infuse Brand Personality. The result was clearer for the diner, full of variety, cost-effective to reproduce and reinforced brand core qualities of flavor, vibe and good times.