MUSE Gold

2021

Helping people go to work safely during COVID-19

Entrant Company

Onbus

Category

Outdoor Advertising - COVID-19-Related

Client's Name

Itaipava

Country / Region

Brazil

Unexpectedly everyone's routine has changed.

But many people can't just drop everything and stop during the pandemic. And they depend on public transport to get to work.
How can a beverage company help to solve this problem?
52% of commuters believe that taking the bus could be more pleasant. 65% of people think it is risky to use public transport during the pandemic. 80% of passengers are currently most concerned about their health.
Itaipava presents:
100% free alcohol-based hand sanitiser.
100% free Wi-Fi on all buses.
We are changing the real meaning of alcohol:
We are transforming an alcoholic beverage into an alcohol-based hand sanitiser.
We are changing the real meaning of taking the bus:
From a boring commute on an over-crowded bus to a Free Wi-Fi Bus that provides entertainment for passengers during these difficult times.
We are changing the real meaning of breaking news:
From daily news showing the number of COVID-19 deaths to outstanding news showing a company that keeps people believing in a better future.
More than USD 2 million in spontaneous media through social networks, magazines, including an exclusive article on the most famous Brazilian TV program.
More than 900 thousand people connected by Wi-Fi.
More than 6 tons of alcohol-based hand sanitiser.
Itaipava #bettersummerdaysarecoming

Credits

CEO
Ricardo Espírito Santo
Technology
Luciano Gazai
Operation
Igor Viana
Operation
Cláudio Leal
Photograph
Gabriel de Moura
Creative/ Production
Otto Frossard
Creative/ Production
Silverio Lima
Creative/ Production
Lucas Mello
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