MUSE Gold

2021

HUI FU TEAS

Entrant Company

Kai Li Wu

Category

Corporate Identity - Brand Identity

Client's Name

HUI FU TEAS

Country / Region

Taiwan

“Hui Fu Teas” is located nearby the Hengchun Western Gate city, also is the movie “Cape No.7” one of scenes, brings many tourists for this.The owner hoped tasting tea the culture to integrate the life, this is shop “Hui” the accumulation implication, hoped shares the good tea to increase the new element for the old wholesale teahouse.

Not only this set of recognition design remoulds for the traditional tea shop brand, lets Taiwan's good tea in the place promotion, can recommend by the brand management way to more young tribal grouping tribal groups.

Designed has utilized the geometry modelling transmission tea image, and “HFT” set at ingeniously into the brand name, the tea leaf margin, the leaf vein penetration agile straight line constitution three-dimensional space, presented using the hexagon and the cube modelling the sense of space, transmitted the tea to stretch in the space the concept, the development brand management and the tea life esthetics creativity.

Credits

National Taiwan Normal University
Kai Li Wu
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