Allensworth Website Design and Development

Texas construction law firm Allensworth & Porter engaged Knox Design Strategy to design a new brand identity and custom website, centered around the firm’s name change to Allensworth. As the longest-standing construction law firm in Austin, Allensworth has built a reputation for no-nonsense, innovative legal thinking that pushes the boundaries of construction law; they needed a new identity and website that reflects their energetic and positive culture.
First, we conducted a series of workshops and interviews with the firm’s attorneys, internal stakeholders, and external clients to produce a comprehensive strategy document. With this foundation in place, we developed a new visual identity for the firm to move away from their more traditional logo and muted colors. Using contemporary sans-serif typography and a vibrant color palette, we developed a logo and triangle mark that carries through their branded materials and website.
With the identity in place, we began designing and developing the custom, responsive website. We established a new information architecture that leverages content associations across the website for easy CMS updates. We also integrated one-click customizable PDF and Word templates for Bio, Practice, and Client pages into the backend.