MUSE Platinum

2021

Plenty More

Entrant Company

Plenty More

Category

Video - Motion Graphics

Client's Name

plenty

Country / Region

Argentina

This is a very special project for us, it's about Plenty More, our new decentralized creative agency.

We had to make clear why we were doing this initiative which implied generating a clear context but we didn't want to lose the fantasy that animation has always given us, so we worked hard on the script to meet our expectations.

A big part of our team collaborated during all the production, which made everyone leave their mark and deepen their capabilities.

We got into character design, this time being our own client, and the process was very enriching.

Atypical profiles, bright colors, hypnotic transitions and unexpected textures were the guidelines for the whole piece.

Credits

Mariano Farias & Victoria Sanchez
Creative Directors
Mariano Farias, Victoria Sanchez, Rodrigo Lema
Script
Pedro Reales
Executive producer
Gladys Esquivel
Coordinator
Victoria Kociman
Art Direction
Character design: Vic
toria Kociman, Sergio Slepczuk
Character design
Sergio Slepczuk & Hernan Estevez
Motion animation Directors
Mariano Farias, Hernan Estevez, 
Carol Erique, 
Pablo Pargament, Esteban Blazquez
Animators
Mariano Farias, 
Benjamin Jagusziecszko, Javier Eyherabide, Daniel Rivas
Lighting & shading
Benjamin Jagusziecszko, Nicolas 
Reyna, Pablo Grebe
Modelling
Max Lagraña, Sebastian Pellegrino
Lead & Compo
Jesus Mucci
Music
Paula Pescio
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