2021
Singer® "Be Anything" Cosplay Contest
Entrant Company
SVP Worldwide
Category
Social Media - Contest / Promotion
Client's Name
Country / Region
United States
The Cosplay community is a major audience demographic for the SINGER® sewing machine brand, and sponsoring cosplay competitions at Comic Con events has been part of their marketing strategy for years. However, in the wake of the pandemic in 2020, they had to get creative when catering to their Cosplay audience. They decided to host their own virtual Cosplay competition and give the Cosplay audience an outlet through which to channel their pent-up creative energy in the wake of Covid.
Credits
Entrant Company
Miami Ad School Europe
Category
Student Submission - Student / Other___
Country / Region
Canada
Entrant Company
LWA Brand Management Co., Ltd
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
China
Entrant Company
Awaken
Category
Video - Consumer Product / Services
Country / Region
Australia
Entrant Company
Vibranding Design SL
Category
Corporate Identity - Brand Identity
Country / Region
Spain