2021
Singer® "Be Anything" Cosplay Contest
Entrant Company
SVP Worldwide
Category
Social Media - Contest / Promotion
Client's Name
Country / Region
United States
The Cosplay community is a major audience demographic for the SINGER® sewing machine brand, and sponsoring cosplay competitions at Comic Con events has been part of their marketing strategy for years. However, in the wake of the pandemic in 2020, they had to get creative when catering to their Cosplay audience. They decided to host their own virtual Cosplay competition and give the Cosplay audience an outlet through which to channel their pent-up creative energy in the wake of Covid.
Credits
Entrant Company
Hong Kong Metropolitan University
Category
Video - School / Universities
Country / Region
Hong Kong SAR
Entrant Company
Showpony Advertising
Category
Social Media - Tinder (NEW)
Country / Region
Australia
Entrant Company
IPG
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
