2021
Singer® "Be Anything" Cosplay Contest
Entrant Company
SVP Worldwide
Category
Social Media - Contest / Promotion (NEW)
Client's Name
Country / Region
United States
The Cosplay community is a major audience demographic for the SINGER® sewing machine brand, and sponsoring cosplay competitions at Comic Con events has been part of their marketing strategy for years. However, in the wake of the pandemic in 2020, they had to get creative when catering to their Cosplay audience. They decided to host their own virtual Cosplay competition and give the Cosplay audience an outlet through which to channel their pent-up creative energy in the wake of Covid.
Credits
Entrant Company
The MRN Agency
Category
Experiential & Immersive - Live Experiences
Country / Region
United States
Entrant Company
dsf films
Category
Video - Comedy
Country / Region
Canada
Entrant Company
IMF Creative Solutions
Category
Integrated Marketing - COVID-19-Related (NEW)
Country / Region
United States
Entrant Company
Leverage
Category
Website - Food & Beverage
Country / Region
United States