2021
Singer® "Be Anything" Cosplay Contest
Entrant
SVP Worldwide
Category
Social Media - Contest / Promotion
Client's Name
Country / Region
United States
Gallery
About The Entry
The Cosplay community is a major audience demographic for the SINGER® sewing machine brand, and sponsoring cosplay competitions at Comic Con events has been part of their marketing strategy for years. However, in the wake of the pandemic in 2020, they had to get creative when catering to their Cosplay audience. They decided to host their own virtual Cosplay competition and give the Cosplay audience an outlet through which to channel their pent-up creative energy in the wake of Covid.
Credits
Entrant
SURE Design
Category
Corporate Identity - Logos
Country / Region
China
Entrant
M.AD
Category
Advertising - Advertising / Other___
Country / Region
United States
Entrant
Work & Co
Category
Website - COVID-19-Related (NEW)
Country / Region
United States
Entrant
Riggs Ward Design
Category
Experiential & Immersive - Exhibition Experience
Country / Region
United States