MUSE Gold

2021

Singer® "Be Anything" Cosplay Contest

Entrant Company

SVP Worldwide

Category

Social Media - Contest / Promotion

Client's Name

Country / Region

United States

The Cosplay community is a major audience demographic for the SINGER® sewing machine brand, and sponsoring cosplay competitions at Comic Con events has been part of their marketing strategy for years. However, in the wake of the pandemic in 2020, they had to get creative when catering to their Cosplay audience. They decided to host their own virtual Cosplay competition and give the Cosplay audience an outlet through which to channel their pent-up creative energy in the wake of Covid.

Credits

Global Art Manager (Developed Website)
Chris Robison
Deputy General Counsel (Legal for Rules/Restrictions)
Elizabeth Mohan
eCommerce Merchandiser (Streaming Services)
Aaron Walters
Freelancer (Video Editing)
Olivia Mears
Global Social Media & Content Manager (Project Manager)
Sarah Garringer
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