2021
Singer® "Be Anything" Cosplay Contest
Entrant Company
SVP Worldwide
Category
Social Media - Contest / Promotion
Client's Name
Country / Region
United States
The Cosplay community is a major audience demographic for the SINGER® sewing machine brand, and sponsoring cosplay competitions at Comic Con events has been part of their marketing strategy for years. However, in the wake of the pandemic in 2020, they had to get creative when catering to their Cosplay audience. They decided to host their own virtual Cosplay competition and give the Cosplay audience an outlet through which to channel their pent-up creative energy in the wake of Covid.
Credits
Entrant Company
Impact Communication Partners
Category
Video - COVID-19-Related (NEW)
Country / Region
United States
Entrant Company
Dreamscape Marketing LLC
Category
Website - Home Page / Landing Page
Country / Region
United States
Entrant Company
The Vilcek Foundation
Category
Website - Nonprofit
Country / Region
United States
Entrant Company
Lupine Creative
Category
Social Media - LGBTQ+ (NEW)
Country / Region
United States