MUSE Platinum

2021

IBM Backbone and Brains

Entrant Company

George P. Johnson Experience Marketing

Category

Website - Business to Business

Client's Name

IBM

Country / Region

United States

An interactive, audio-visual digital experience showcasing the beauty of a business operating at its peak, with the help of IBM IT Infrastructure solutions. Users have the opportunity to explore a 3-dimensional environment featuring a dynamic ‘gem’ structure at the heart of it–representing an amalgamation of the IBM Z, Power Systems and Storage products. Through a series of hotspot explorations, they’ll discover how IBM can help them achieve digital transformation by bringing together smart infrastructure (backbone) and industry-leading expertise (brains) in support of their business–ultimately driving to an editorial section including case studies which prove out the value of the solutions.

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