IKEA Mobile App

With multiple floors of shopping and displays, dining, and a team of helpful coworkers, IKEA’s physical stores have historically been the epicenter of the experience. But when the retailer redefined their future vision for global digital, a series of concepts were designed to integrate all points of the customer journey—the IKEA website, employee tools, kiosks, and most recently, the IKEA mobile app.



The app rollout in 2020 was revolutionary for IKEA. It took a prior experience that was essentially a digital version of the catalog and made the store shoppable on mobile for the first time. The timing couldn’t be better amid a pandemic that brought commerce around the world virtually 100% online.



The customer experience was reimagined with several groundbreaking features.



-Faster checkout.

Not only does the IKEA app integrate the ability to make purchases on mobile devices—a first for the brand and an essential part of their digital transformation, it also enables for “Scan & Go.” This feature allows for in-store shoppers to scan display items, then pay for them ahead of time, skipping the checkout process.



-Personalized inspiration.

To bring IKEA’s famed catalog to life for the digitally-native, the app leads with inspiration. Customers browse the app the same way they would IKEA’s showroom—imagining how products complement their home or aesthetic—with technology enhancing the journey. Content is powered by an API to display products to each individual’s taste profile.



-Ethical data controls.

The app is the first example of our work with IKEA to carry out the “Customer Data Promise”, which is an effort to raise the bar in the retail industry when it comes to transparency around data collection. We designed contextual tools that give customers control over how data is collected, stored and used. Users can choose how the company can use information like browsing history, previous purchases and product preferences to inform product recommendations.



-Markets where the app was first tested recorded a 10% growth in revenue in the first 6 months, and the average app ratings lept from 2.5 to 4.8 stars.