MUSE Platinum

2021

MTA Live Subway Map

Entrant Company

Work & Co

Category

Website - Best User Experience

Client's Name

MTA

Country / Region

United States

The MTA Live Subway Map is a web-based digital product using technology, data, and design to evolve the iconic New York City subway maps, reinvent how riders plan and experience their journeys. This tech-forward alternative to printed maps offers the accuracy of the MTA’s own data in real time, displaying routes and service changes to users on a multitude of devices, increasing transparency and accessibility for all riders. In January, a feature was added to display Covid vaccine locations.



Automatically updating train lines: Train lines will redraw themselves using real-time data to illustrate current and accurate train service status. Sections of train lines fade out where a train line is not running and are denoted with dashes if trains are running in a single direction.



Moving trains icons: The user will see trains moving, which helps to signal to users that the map is live and also reflects real-time locations of trains throughout the subway system.



Zoom-In features: Greater map detail is exposed as the user zooms in, including the ability to see individual train lines, subway entrances, station names, and street locations and names.



Subway accessibility: The new map highlights accessible stations and provides updates to accessibility-related equipment like elevators and escalators.



Emergency alerts: The map uses the MTA’s data feed to convey official MTA communications for emergencies.



Work & Co continues to evolve the product with new functionality. Most recently, a feature was added to help users find COVID-19 vaccination sites across the city. This speedy but effective project created a simple way to help New Yorkers stay safe and healthy.

More Platinum Winners
Website
2021
2021 MUSE Creative Awards Winner - Perfect Day Foods Website
Perfect Day Foods

Entrant Company

Human Design

Category

Website - Home Page / Landing Page

Country / Region

United States

Experiential & Immersive
2021
2021 MUSE Creative Awards Winner - Michelin® CrossClimate®2 Launch

Entrant Company

NEXT/NOW

Category

Experiential & Immersive - Launch Event

Country / Region

United States

Video
2021
2021 MUSE Creative Awards Winner - Everyday Heroes

Entrant Company

McAfee Brand and DX Team

Category

Video - Animation

Country / Region

Australia

Video
2021
2021 MUSE Creative Awards Winner - Mylène Farmer: L’Ultime Création Main Title

Entrant Company

Très Cool

Category

Video - Show Opening Segment

Country / Region

United States