2021

Budweiser Rural Rescue

Entrant Company

Miami Ad School Toronto

Category

Student Submission - COVID-19-Related

Client's Name

Budweiser

Country / Region

Canada

America has 10 times as many bars as it does hospitals. That's not much help in a pandemic. When 8.6 million Americans live outside a 30 minute drive to a hospital, the closest place to store a vaccine may just be the bar’s beer fridge. To support rural communities, Budweiser is repurposing their fulfilment network to deliver vaccines to bars that usually get beer shipments. The beer fridges that usually hold Budweiser happen to be the perfect temperature to store the COVID-19 shots. By turning bars into vaccination stations, we'll help America get back on it's feet with the pick-me-up it needs.