MUSE Platinum

2021

Schwarz Autonomous Store

Entrant Company

The MRN Agency

Category

Experiential & Immersive - In-Store Experiences

Client's Name

UST Global

Country / Region

United States

The MRN Agency helped to conceptualize and execute a first of its kind autonomous store for their client, UST Global, on behalf of the Schwarz Group (Aldi, Lidl), at the Bildungcampus in Heilbronn, Germany. This frictionless retail experience enables customers to enter a store with their ID, take any items they desire, and walk out without having to check out at a register. The store features an aesthetic design geared toward young Millennials and Gen Z, and a technical design meant to inspire the engineering students who frequent it.
MRN supported UST in concept, design, technical design, and installation.



As the first autonomous store in Germany, MRN utilized it’s collective knowledge of design, build technique, technical expertise, and experiential retail to bring this 21st century shopping experience to life.MRN is the Agency of Record for UST Global for all of their global autonomous store builds. In 2021-2022, MRN will partner with UST in the United States, France, UAE, Spain, and Germany.

Credits

VP, Production / The MRN Agency
Jason Kennedy
CEO, Strategy / The MRN Agency
Rebecca Nunez
More Platinum Winners
Video
2021
MUSE Advertising Awards - STANLEY Security: UNA - One Ecosystem. Infinite Solutions.

Entrant Company

STANLEY Security

Category

Video - Business to Business

Country / Region

United Kingdom

Video
2021
MUSE Advertising Awards - Everyday Heroes

Entrant Company

McAfee Brand and DX Team

Category

Video - Branding

Country / Region

Australia

Website
2021
MUSE Advertising Awards - Jo Malone Townhouse
Jo Malone London

Entrant Company

Holition

Category

Website - E-Commerce

Country / Region

United Kingdom

Video
2021
MUSE Advertising Awards - Move Beyond Intelligence | McAfee Device-to-Cloud

Entrant Company

McAfee Brand Team

Category

Video - Motion Graphics

Country / Region

Australia

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy