SoftwareONE SAP Conference

The MRN Agency was retained by SoftwareONE to support their goal premier sponsorship of the SAP Conference by developing a content strategy and producing the panel event. The MRN Agency identified the event’s moderator, an expert in cloud based technology out of Silicon Valley, who led a panel discussion between SoftwareOne tech and engineering specialist based in Sydney and Melbourne Australia. SAP’s first virtual conference comprised of a MRN Agency produced 15 minute video that was prerecorded to mimic a simulcast live discussion. The event included a Q+A session administered and moderated by MRN. The MRN Agency developed a custom QR code where event attendees could reach out to panelist directly. This was also used as a networking contact sharing tool. In addition to the pre-produced content package, MRN was responsible for the scenic design, speaker coaching, talk track curation, and managing multiple content teams on an international scope. The MRN Agency also produced a 90 sec video that recapped SoftwareONE’s expansive capabilities, recent acquisitions, and deep rooted expertise in the SAP eco-system. Overall the ROI resulting from this project yielded +108%.