2021
Move Beyond Intelligence | McAfee Device-to-Cloud
Entrant
McAfee Brand Team
Category
Video - Social Video
Client's Name
McAfee
Country / Region
Australia
About The Entry
The Move Beyond Intelligence Campaign was designed to help shift the McAfee security brand's market perception—from a consumer antivirus company with its best days behind it to a device-to-cloud cybersecurity company—and drive further differentiation against competitors, progressively building the role of leader in innovation, and increasing halo effect.
Credits
Entrant
Haystack Needle LLC
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant
BET / ViacomCBS
Category
Video - Motion Graphics
Country / Region
United States
Entrant
FIRME Agency
Category
Video - Social Video
Country / Region
Australia
Entrant
Parnaso
Category
Social Media - Video
Country / Region
Spain