MUSE Gold

2021

Move Beyond Intelligence | McAfee Device-to-Cloud

Entrant Company

McAfee Brand Team

Category

Video - TV Ad

Client's Name

McAfee

Country / Region

Australia

The Move Beyond Intelligence Campaign was designed to help shift the McAfee security brand's market perception—from a consumer antivirus company with its best days behind it to a device-to-cloud cybersecurity company—and drive further differentiation against competitors, progressively building the role of leader in innovation, and increasing halo effect.

Credits

Creative Director, McAfee Brand Team
Mel de Beer
Brand Director, McAfee Brand Team
Giulia Mucciarelli
Art Director, McAfee Brand Team
Wilkin Ho
Four Winds Creative
Video production and Animation by
McAfee Brand Team
Campaign Asset Production
More Gold Winners
Integrated Marketing
2021
MUSE Advertising Awards - Petrol Ofisi Social League

Entrant Company

Promoqube

Category

Integrated Marketing - Social Media

Country / Region

United States

Advertising
2021
MUSE Advertising Awards - Push With Women - Campaign
International Confederation of Midwives (ICM)

Entrant Company

Brandish Agency

Category

Advertising - Online AD (Campaign)

Country / Region

Canada

Video
2021
MUSE Advertising Awards - Easy Wallet
EasyCard Corporation

Entrant Company

Merry Go Round Inc.

Category

Video - TV Ad

Country / Region

Taiwan

Integrated Marketing
2021
MUSE Advertising Awards - Meet Ann - Crystal Run Healthcare Testimonial Campaign

Entrant Company

Ashworth Creative

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States