Ivanti brand identity & campaign development

When the pandemic hit, businesses around the world were forced to adapt to new ways of working. The need to manage, secure, and service the technologies that made this possible was never more important. Ivanti stepped up to the challenge. With the acquisition of three category-leading technology companies, Ivanti needed to introduce itself to a larger audience of business customers. We developed a new brand identity that’s as bold as our vision to make the ‘everywhere workplace’ possible. The personality is upbeat, vibrant and distinctly different from the sea of blue that permeates most enterprise technology marketing. Launched in April 2021, the identity included: a new visual design system, messaging, tone of voice, animation and video assets, website components, a revised product portfolio hierarchy, as well as a launch campaign to kick it all off.