Work Within reach

This year, PeopleReady launched an innovative, fully integrated marketing campaign with a simple, mission-driven goal: to connect people with work faster and easier than ever before. The campaign reached millions of people—including hundreds of thousands of clients and associates/workers—garnered thousands of earned media stories, and helped to encourage more than half a million people to join the workforce amid a worker shortage.




Building upon PeopleReady’s new “Work Within Reach” brand promise and “Ready to Work” tagline, along with its ongoing elevation of staffing technologies and delivery models, the campaign included:

• A sponsorship of two-time Indianapolis 500 champ Takuma Sato.

• An extensive social media strategy.

• “Ride to Work” TV ad featuring Takuma Sato (including network, social, streaming TV).

• A comprehensive media outreach campaign.

• A sweepstakes encouraging people to rejoin the workforce amid a worker shortage.

• An internal campaign, the PeopleReady 500, which focused on engaging employees underscoring the company’s new company culture attributes.




Some key achievements:

The Indy 500 sponsorship of Takuma Sato took PeopleReady and its mission to help people find work to millions of people throughout the U.S. and around the globe.

PeopleReady’s “Ride to Work” ad featuring Takuma Sato:

• 5 million viewers on its NBC run.

• 600,000 views on streaming TV, social media and video ads.

• 1.1 million impressions on social media.

• 1,000+ shares and retweets.

• 3.2k new social account followers.

• 111,000+ views by customers/prospects.

• 395,000+ views by associates/job seekers.

• Helped double the number of Google searches for PeopleReady compared to 2020.




Our Win, Work, Drive sweepstakes designed to encourage people to join the workforce presented over $100,000 in cash prizes to those who worked through PeopleReady in July 2021. The sweepstakes had 583,000 entrants/people connecting to work. Most applications came through the company’s industry-leading JobStack app.

Social media engagement around the campaign spurred an increase of 37,000-plus visitors to PeopleReady’s website and 3,700-plus additional applications for work started on the website compared with the previous month.



Media outreach helping to connect people with work during the campaign garnered approximately 7,000 earned media stories on every ABC, NBC, CBS and FOX affiliate in the U.S., as well as several mentions in Forbes, in regional media outlets and in Bloomberg news in major markets.

The internal communications campaign, the PeopleReady 500, engaged more than 1,000 employees in activities designed to galvanize them around a new company culture.