MUSE Platinum

2021

Unlocking Digital Innovation

Entrant Company

Alpha Creative (M) Sdn. Bhd.

Category

Publication - Annual Report

Client's Name

Small Medium Enterprise Development Bank Malaysia Berhad

Country / Region

Malaysia

Unlocking Digital Innovation



In line with SME Bank Group’s initiative to thrust the industry towards a developed digitalization industry. The excitement of unlocking invincible banking gave us the momentum to continue our journey of progress.



A journey that involves the new phase of digitalization. It is our definite aim to design and tailor-made especially for every individual with a warm welcome to the SME Center of Excellence. By unleashing the next level of digital banking able to advance and commit to our customers whenever and wherever they are with effective and efficient services – “apply anytime anywhere”. Utilizing the element of spiral with vibrant colors symbolizes unlocking the next digital phase and venturing into the new world of digitalization which connects services and people.

Credits

Printing & Production - Pyramids Design Studio
JANICE WAH
Photography - ETC Studio
ANDY NGAU
Designer @ Alpha Creative
ANSON NG
Account Director @ Alpha Creative
MELVIN YONG
Creative Strategist, Director @ Alpha Creative
EILEEN LAI
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