MUSE Gold

2021

Walmart and Nextdoor provided solutions to connect neighbors

Entrant Company

Seven2

Category

Strategic Program - COVID-19-Related

Client's Name

Nextdoor + Walmart

Country / Region

United States

During the height of the pandemic, Walmart + Nextdoor brainstormed a way to connect neighbors in need with neighbors who wanted to help: the Help Map. This tool allowed vulnerable neighbors to coordinate pickup and delivery of items they needed with someone nearby who was already planning a shopping trip contact-free. On the Help Map, members pinned their house with an accompanying description of how they could help and neighbors in need reached out in droves. There were 10.5+ million unique visitors during Walmart’s sponsorship and 35,000 neighbor connections. Nearby Walmart and Sam’s Club stores were also pinned to direct errand-runners to those locations. Beyond the Help Map, Walmart sponsored Neighbors Helping Neighbors groups on Nextdoor to further promote this amazing tool and 114k members joined. This effort was a true success in numbers, but more importantly, in promoting the core Nextdoor tenant: spreading kindness.

More Gold Winners
Corporate Identity
2021
MUSE Advertising Awards - Name Changer, Game Changer

Entrant Company

National Association of Realtors

Category

Corporate Identity - Brand Identity

Country / Region

United States

Website
2021
MUSE Advertising Awards - Topology Website Redesign

Entrant Company

Freelance

Category

Website - Technology / Science

Country / Region

United States

Video
2021
MUSE Advertising Awards - South Korea: Innovation Is In Our DNA
South Korean Embassy, Washington D.C.

Entrant Company

BGR PR

Category

Video - Animation

Country / Region

United States

Strategic Program
2021
MUSE Advertising Awards - VERGE - Brand Campaign:

Entrant Company

CO OP Brand Co.

Category

Strategic Program - Brand Strategy Campaign

Country / Region

United States