Unveiling a Purpose-Driven Brand

In less than six months Ivanti transformed from an IT service management company to a billion-dollar security company that no one had heard of. To meet the moment and accurately reflect the true capabilities that the company now offered, the marketing team strategized and unveiled a new, humanized brand that was centered on a critical purpose: to make the Everywhere Workplace possible. Ivanti does this by fulfilling its mission to find, heal, service and protect every device, everywhere – automatically. To make the brand stand out, the Ivanti team updated the corporate language and colors to bring the brand to life across every touchpoint, articulated Ivanti’s reason for being, and created a brand that customers love to work with, and employees love to work for.



The new brand was released April 5 and included the team updating the global social media content and strategy and refreshing the company website resulting in tens of millions of impressions, tens of thousands of unique site visits, thousands of distinct accounts engaged, and tens of thousands of prospect visits to the landing page.



The team also held a three-day virtual event in June 2021 to engage both customers and partners on Ivanti’s new purpose driven brand. The event focused on how Ivanti customers can thrive with a remote workforce and consisted of keynote speakers, breakout sessions, and summit speakers that included industry experts, Ivanti subject matter experts and executives.



To date, these efforts drove tens of millions in pipeline attribution, with millions already converted to won deals in 2 months following the event.



In addition, the Ivanti team engaged employees in an activity dubbed Brand Battle to educate and inspire employees about the new brand, with more than 850 employees actively participating internally and through social media. In this week alone Ivanti received an 189% increase in social media impressions over the week before.