2021
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Client's Name
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If you’re not experiencing it first-hand, it’s difficult to understand the reality of living with dementia during COVID-19 – something Sean Cullen wanted to change. His mum has dementia. The harrowing experience of supporting her during lockdown motivated him to write a poem, titled 'Imagine'. He worked directly with Alzheimer's Society to bring the poem to life in an emotive short film. 'Imagine' puts the viewers in the shoes of those affected by dementia during lockdown - to raise awareness of how tough it has been and to encourage people to donate to Alzheimer's Society's Emergency Appeal. By donating, they would be supporting those desperately in need.
Credits
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Awaken
Category
Video - Branding
Country / Region
Australia
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HoneyWired
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Social Media - COVID-19-Related (NEW)
Country / Region
United States
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Priscilla Vezzit Ferreira
Category
Advertising - Advertising / Other___
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France
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Ad Cucina
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States