MUSE Silver

2021

Imagine

Entrant Company

Sean Cullen Creative

Category

Corporate Social Responsibility - Pro Bono (Free)

Client's Name

Alzheimer's Society

Country / Region

United Kingdom

If you’re not experiencing it first-hand, it’s difficult to understand the reality of living with dementia during COVID-19 – something Sean Cullen wanted to change. His mum has dementia. The harrowing experience of supporting her during lockdown motivated him to write a poem, titled 'Imagine'. He worked directly with Alzheimer's Society to bring the poem to life in an emotive short film. 'Imagine' puts the viewers in the shoes of those affected by dementia during lockdown - to raise awareness of how tough it has been and to encourage people to donate to Alzheimer's Society's Emergency Appeal. By donating, they would be supporting those desperately in need.

Credits

Creative Director + Director
Sean Cullen
Head of Marketing (Alzheimer's Society)
Sylvia Lowe
Producer + Brand Campaigns Manager (Alzheimer's Society)
Vicki Evans
DOP + Video Content Executive (Alzheimer's Society)
Chris Hosker
Voiceover Artist
Catherine Turgoose
Location Scouting
Salt Film and Theo Youngstein locations
Production Runner
Clodagh Evans
Production Design
Blaise Drummond
Camera Technician
Chris Nguyen
Gaffer
Tristan Hutchison
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