2021
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Client's Name
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Move over Meghan & Harry, Gwen & Blake — Senokot’s new dynamic duo is in town. Meet Mr. Senna and Professor Kot (See what we did there?) here to prove that opposites attract in the best possible way to relieve occasional constipation.
This trio of TV commercials for Senokot Laxatives target constipation sufferers who hold natural products as an ideal, but effective ‘real medication’ as a reality. This best-of-both-worlds story blending nature and science is told by Mr. Senna, the nature freak, as he touts his favorite ingredient, the Senna leaf, while Professor Kot reminds us that even more magic takes place in the lab where science puts it to the test for proven relief.
Avoiding the traditional narrative of “being stopped up” paired with an expected medicinal color scheme and vibe, Senokot shines with bold, bright color and memorable, likeable personalities who share their excitement in unison to showcase Senokot’s three unique forms: Tablets, Tea, and Gummies. Which one would be your perfect match?
Credits
Entrant Company
K11 Concepts Limited
Category
Strategic Program - Digital Marketing Campaign
Country / Region
Hong Kong SAR
Entrant Company
GoDaddy
Category
Branded Content - B2B (NEW)
Country / Region
United States
Entrant Company
Coronation Media
Category
Video - Educational
Country / Region
United States
Entrant Company
albrand
Category
Social Media - Influencer & Celebrity (NEW)
Country / Region
Saudi Arabia