MUSE Platinum

2021

Power Couple

Entrant Company

FCB Health New York, An IPG Health Company

Category

Video - TV Ad Campaign

Client's Name

Senokot / Avrio Health

Country / Region

United States

Move over Meghan & Harry, Gwen & Blake — Senokot’s new dynamic duo is in town. Meet Mr. Senna and Professor Kot (See what we did there?) here to prove that opposites attract in the best possible way to relieve occasional constipation.

This trio of TV commercials for Senokot Laxatives target constipation sufferers who hold natural products as an ideal, but effective ‘real medication’ as a reality. This best-of-both-worlds story blending nature and science is told by Mr. Senna, the nature freak, as he touts his favorite ingredient, the Senna leaf, while Professor Kot reminds us that even more magic takes place in the lab where science puts it to the test for proven relief.

Avoiding the traditional narrative of “being stopped up” paired with an expected medicinal color scheme and vibe, Senokot shines with bold, bright color and memorable, likeable personalities who share their excitement in unison to showcase Senokot’s three unique forms: Tablets, Tea, and Gummies. Which one would be your perfect match?

Credits

Chief Creative Officer
Kathleen Nanda 
Executive Creative Director
Laura Mizrahi 
Group Creative Director
Alex Lea
SVP, Creative Director
Daniel Mailliard 
VP, Creative Director
Chris Newman 
VP, Creative Director/Art
Erica Thwaites
VP, Creative Director/Copy
Melissa Ludwig
Executive Producer
Paddy Giordano 
SVP, Account Management Director
Teri Fitzpatrick 
Account Director
Alex Kaufmann 
Account Executive
Kate Buchser
SVP, Group Director, Strategic Planning
Lisa Chait 
Senior Strategic Planner
Brian Burr 
Director of Marketing - Avrio Health
Lenny Hirsch 
Director
Nick Spooner
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