WinStar World Casino & Resort - Top of Mind Campaign

A 12 spot brand awareness campaign in the Dallas Fort Worth (DFW) DMA and surrounding outer target markets. This awareness campaign was used to reinforce WinStar as a safe, premier gaming resort destination within proximity to DFW residents.
Origami director Quinn Brown worked with LDWW and WinStar to responsibly shoot and communicate what a visit to the resort can do for the mindset. Origami then worked with LDWW to concept twelve feature vignettes that focused on people breaking up mundane day to day activities, watching TV at home, working, etc., by quickly finding themselves at WinStar. This feeling of being transported to an energetic, active, fun environment also reinforced the proximity of the casino to the target markets, also giving it legs to continue in a post COVID-19 world.
Through expert editing, Origami editor Dillon White took everyday actions like clicking a mouse at work to transform the subject’s surroundings to pressing the button of an electronic game at WinStar. Each video was designed to allow for creative versatility and longevity by splitting up the edit to accommodate for various points of view and property updates.