2021

See it for what it is

Entrant

Showpony Advertising

Category

Social Media - Tinder

Client's Name

Department for Human Services

Country / Region

Australia

Gallery

MUSE Creative Awards Winner – See it for what it is by Showpony Advertising (Image 1)

MUSE Creative Awards Winner – See it for what it is by Showpony Advertising (Image 2)

MUSE Creative Awards Winner – See it for what it is by Showpony Advertising (Image 3)

MUSE Creative Awards Winner – See it for what it is by Showpony Advertising (Image 4)

MUSE Creative Awards Winner – See it for what it is by Showpony Advertising (Image 5)

About The Entry

Sexual violence is highly prevalent in Australia and has a devastating impact on many individuals, families, and communities. While men make excuses or deny that their actions are sexually violent, only the victim’s perspective matters.
Executed across all social media channels, we also recommended running ads on the popular dating app Tinder. In a first for the global dating giant, they ran free placements of our tailored messages, in an environment where women are particularly exposed to instances of sexual violence, providing campaign reach far beyond our expectations.