2021

The Ethel

Entrant

AARP

Category

Publication - Digital Publications

Client's Name

Country / Region

United States

AARP’s The Ethel is designed to give older women a voice and to empower them to express themselves and feel heard. Written by women, the newsletter aims to smash stereotypes around aging by helping women live their best lives whether they are 55 or 95. Named after AARP’s incredible founder, Ethel Percy Andrus — a tireless advocate for elder rights — The Ethel’s overriding goal is to challenge the notion that older women become invisible in our youth-oriented society.

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Credits

Design Director

Todd Albertson

Art Director

Lesley Q. Palmer

Senior Deputy Art Director

Dian Holton

Senior Deputy Photo Director

Caitlin DeFlaviis

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