2021
The Ethel
Entrant
AARP
Category
Publication - Digital Publications
Client's Name
Country / Region
United States
About The Entry
AARP’s The Ethel is designed to give older women a voice and to empower them to express themselves and feel heard. Written by women, the newsletter aims to smash stereotypes around aging by helping women live their best lives whether they are 55 or 95. Named after AARP’s incredible founder, Ethel Percy Andrus — a tireless advocate for elder rights — The Ethel’s overriding goal is to challenge the notion that older women become invisible in our youth-oriented society.
Featured Media
Credits
Entrant
Miami Ad School New York
Category
Advertising - Advertising / Other___
Country / Region
United States
Entrant
Maskey
Category
Integrated Marketing - COVID-19-Related (NEW)
Country / Region
United Kingdom
Entrant
23Design and Cogitoimage International Co., Ltd.
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
Taiwan
Entrant
Savannah College of Art and Design
Category
Experiential & Immersive - Live Experiences
Country / Region
United States