Pop Mart Home Page, UED Upgrade

Pop Mart, a designer art toy brand in China, operates dozens of IPs and sells hundreds of designer toys derived from them. This user experience design by Pop Mart aims to upgrade the visual system for the 6.18 large-scale online promotional campaign. The user interface design, dealt with a brand-new architecture, brings users new interactive experiences, sorts out major IP characters and diversifies ways of interactive browsing, presenting pages that are more intuitive to consumers. The upgaded interface of the user experience design, foregoing the traditional way of single-item browsing, invites users, through scaled-down 3D graphics and vivid and soft colors, to explore the entertaining virtual world created by the brand, delivering explicitly product information via such an elegant mode. The online point-and-click module enables users to quickly locate preferred IP characters, offering richer content reception, and increasing product exposure. Users can enter the page, where product identity is displayed in detail, to get better buying experience.