MUP Brand Upgrade

Based on the in-depth exploration of the market and the forward-looking understanding of the aesthetic trend, MUPDS has optimized the brand image with diversified development directions and unique creative design. Adhering to the concept of Wabi-sabi, a symbol of incomplete beauty, the brand image of this series is designed to convey the beauty of incompleteness by virtue of irregularly divided letters and the integration of illustrations and words.
This product employs five axes in a checkerboard pattern as the basis of illustrations, which not only coincides with the five development directions of the brand, namely design service, and other four design categories—laboratory, course, future and eating, but also pays tribute to its typical design concept of five senses, i.e., Visual, Touch, Smell, Taste and Hearing. Through synesthesia, higher-grade information carriers perceived on multiple perception levels are constructed to interpret the new image, so that the work can be appreciated not only on the visual level, but also rich in the artistic conception of multiple levels.
The upgrade of brand images has broken the stereotype of people’s conventional cognition and lent this series a high degree of variability and brand recognition, which helps the brand image gain ground among people.