Hackney City Farm Website

Hackney City Farm is a vibrant farm, community hub and local food collection point in London, UK. Visitors can experience farming, see farmyard animals, plant vegetables and learn to live a healthier, happier life with a lower environmental impact.

Doublesided is a digital agency. We create meaningful digital experiences that help health and wellbeing organisations connect with people.

We facilitated workshops to develop a brand statement, user profiles and organisational goals for increasing visits, community engagement and donations.

The new website guides the user to find specific information easily: from an events calendar, class info, animals and shops at the Farm to saving staff time from answering these questions over the phone, social and email. The booking system for school visits and room hire increases efficiency and relieves staff to focus on their primary tasks. In addition, we integrated a custom donation system, saving the Farm money on third-party solutions.

The website strategy and rustic design create a meaningful digital experience that reflects the Farm’s ethos and philosophy. Hackney City Farm describes the website as ‘an asset and an extension of their organisation’.