CrossingWell (name)

CrossingWell is a credible and established-sounding name that inspires ideas of community and wellness. A “crossing” is a passage of safety, a place that connects, and inspires imagery of the main square of a town. CrossingWell is a confirmation of sure passage. The brand becomes a journey, the path into a life of health and prosperity. The comprehensive marketing lexicon focuses on Crossingwell being at the “center” or “intersection” of its customers' lives and wellness. This navigational brand ensures consumers and potential clients that they are on the right course for wellness.