MUSE Silver

United States

2022

CrossingWell (name)

Entrant Company

tungsten branding

Category

Corporate Identity

Client's Name

Randob Labs

Sub-Category

Corporate Identity / Other___

CrossingWell is a credible and established-sounding name that inspires ideas of community and wellness. A “crossing” is a passage of safety, a place that connects, and inspires imagery of the main square of a town. CrossingWell is a confirmation of sure passage. The brand becomes a journey, the path into a life of health and prosperity. The comprehensive marketing lexicon focuses on Crossingwell being at the “center” or “intersection” of its customers' lives and wellness. This navigational brand ensures consumers and potential clients that they are on the right course for wellness.

Credits

Creative Director
Phil Davis
Brand Strategist
John Simpson
Brand Strategist
Elizabeth Hiemstra
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