MUSE Silver

United States

2022

Anterior (name)

Entrant Company

tungsten branding

Category

Corporate Identity

Client's Name

Anterior

Sub-Category

Corporate Identity / Other___

The word anterior has two definitions, each with a slightly different play on the word part ante-, meaning before. One is used to describe things positioned before you or to the front of something, like how the kneecap is on the anterior side of the leg. The second is used to reference something that came before something or previously in time, like how baroque and rococo are art movements anterior to impressionism and cubism. Beyond the actual meaning, the word itself has a placemaking quality by sounding like the word interior, giving the brand that ‘platform sound’. For everything top of style and ready to present, look no further than Anterior. Anterior is a platform that puts all the options before you and moves your fashion-forward.

Credits

Creative Director
Phil Davis
Brand Strategist
John Simpson
Brand Strategist
Elizabeth Hiemstra
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