Training Industry’s Top Topics: An Infographic Series

Originally this infographic was created as a fun, simple way to wrap up a months' worth of topic contributor insights into one consumable piece of content for the B2C readers on our website. It would be posted among the 80+ pieces of content our site publishes each month. However, instead of just creating another piece of content for our site, we decided to sell sponsorships to B2B clients, where their logo was placed on the gated infographic landing page, and they received the lead list. With no time spent of client approval or content customization, the infographic evolved into a repeatable, scalable product that is now monetized through multiple B2B sponsorships. In 2021, the content was sponsored 12 times and clients received their share of over 4,500 leads. With the product and process generating $70,000 in revenue in its first year with minimal lift, the organization is now overhauling several products by applying this same process. To assist with continued marketing and success, we created two separate landing pages to serve B2C list building and B2B sales support.