2022
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Client's Name
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For this typeface project, I wanted to come up with a really elegant style that evoked a picture of flowing water. In order to do this, I looked for a grid system that was comprised of curves and twirls to recreate the imagery of moving water. The system I eventually found is made up of squares and circles and brings to mind the shapes and movements seen in marine algae forms. This is a multilingual typeface suitable for multiple applications, such as cosmetics, or editorials. Most suitable as a display font, I gave it a conscious feeling of sophistication. I feel that when viewing these characters from a slight distance, it almost appears to be a waterfall of letters down the page.
Entrant Company
Awaken
Category
Video - TV Ad
Country / Region
Australia
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RevHealth
Category
Website - Website / Other___
Country / Region
United States
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NATIONAL ASSOCIATION OF REALTORS®
Category
Publication - Publication / Other___
Country / Region
United States
Entrant Company
WarnerMedia - Courageous Studios
Category
Social Media - Video
Country / Region
United States