2022
Orders of Sacrifice
Entrant
Zulu Alpha Kilo
Category
Corporate Social Responsibility - Pro Bono (Free)
Client's Name
HomeEquity Bank / Royal Canadian Legion
Country / Region
Canada
Gallery
About The Entry
In honour of Remembrance Day, when Canada honours its veterans, we re-created historically accurate Second World War field rations and made them available for delivery on DoorDash. The experience included a guided video unboxing, narrated by a historian and two of Canada’s oldest veterans. With the usage of digital food delivery platforms at an all-time high, we raised donations and reminded a new generation of Canadians about our veterans’ sacrifice in an innovative, resonant way.
Featured Media
Credits
Entrant
Tier10
Category
Video - TV Ad
Country / Region
United States
Entrant
Intertrend Communications
Category
Video - Animation
Country / Region
United States
Entrant
Still Life Creative
Category
Advertising - Advertising Campaign
Country / Region
Australia
Entrant
PlusOne®
Category
Video - Animation
Country / Region
Netherlands