2022
Orders of Sacrifice
Entrant Company
Zulu Alpha Kilo
Category
Corporate Social Responsibility - Pro Bono (Free)
Client's Name
HomeEquity Bank / Royal Canadian Legion
Country / Region
Canada
In honour of Remembrance Day, when Canada honours its veterans, we re-created historically accurate Second World War field rations and made them available for delivery on DoorDash. The experience included a guided video unboxing, narrated by a historian and two of Canada’s oldest veterans. With the usage of digital food delivery platforms at an all-time high, we raised donations and reminded a new generation of Canadians about our veterans’ sacrifice in an innovative, resonant way.
Credits
Entrant Company
The Luxury Collection
Category
Social Media - Storytelling
Country / Region
United States
Entrant Company
Gravity Global
Category
Integrated Marketing - Integrated Marketing Materials
Country / Region
United Kingdom
Entrant Company
Pegasystems
Category
Event - Tech Event
Country / Region
United States
Entrant Company
Random42 Scientific Communication
Category
Experiential & Immersive - Virtual Reality
Country / Region
United Kingdom