2022
Sound of Spending
Entrant Company
Zulu Alpha Kilo
Category
Website - Financial Services
Client's Name
Interac
Country / Region
Canada
Approximately 15 million Canadians live beyond their means. So how do you engage a nation disinterested in thinking about their finances?
Interac, a Canadian leader in financial services, used the medium everyone can connect with, music. The Sound of Spending is a digital tool that converts spending data into a song. Using the tool, you can hear the sound of their own spending or the entire nation’s. Interac mapped millions of transactions across the past year to a soundwave, so that everyone can listen to Canada’s economic recovery since the pandemic.
Credits
Entrant Company
Crunchyroll
Category
Video - Trailers
Country / Region
United States
Entrant Company
Huawei / Aspiegel
Category
Strategic Program - Brand Strategy Campaign
Country / Region
United Kingdom
Entrant Company
McKinsey Global Publishing
Category
Audio - Podcast
Country / Region
United States
Entrant Company
Refik Anadol Studio
Category
Experiential & Immersive - Exhibition Experience
Country / Region
United States