2022
Sound of Spending
Entrant
Zulu Alpha Kilo
Category
Website - Financial Services
Client's Name
Interac
Country / Region
Canada
Gallery
About The Entry
Approximately 15 million Canadians live beyond their means. So how do you engage a nation disinterested in thinking about their finances?
Interac, a Canadian leader in financial services, used the medium everyone can connect with, music. The Sound of Spending is a digital tool that converts spending data into a song. Using the tool, you can hear the sound of their own spending or the entire nation’s. Interac mapped millions of transactions across the past year to a soundwave, so that everyone can listen to Canada’s economic recovery since the pandemic.
Featured Media
Credits
Entrant
Lounge Group
Category
Video - Technology / Science
Country / Region
Hungary
Entrant
Broth
Category
Video - Medical
Country / Region
United States
Entrant
Decca
Category
Video - Business to Business
Country / Region
United States
Entrant
Huawei / Aspiegel
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United Kingdom