MUSE Platinum

2022

Notes IPA

Entrant Company

Zulu Alpha Kilo

Category

Typography - Packaging / Product

Client's Name

SingleCut Beersmiths

Country / Region

Canada

Introducing the first beer crafted to teach you guitar: Notes IPA. The four packs of the beer feature cans with four distinct labels, each displaying a foundational guitar chord: C, D, G or E-minor. By gripping the can like you would a guitar, you can learn the finger positions for each chord and get a feel for the strings through the label’s tactile finish. For a live demonstration, you can scan the Snapchat code on the label to unlock an augmented reality guitar lesson. This mobile experience allows you to see the finger positions for each chord right on the can, hear how the chords should sound and create shareable music. Cans even come with a crafty product innovation: an injection moulded guitar pick fitted right on the pull tab. These custom picks were carefully designed to pop open the beer and pop off for you to play with.

Credits

Senior Studio Artist / Zulubot
Jeannette Downes
Producers / Zulubot
Houng Ngui, Kathryn Brown, Jackie Pal, Lauren Schell
Director of Interactive Production / Zulubot
Ece Inan
Director of Integrated Production / Zulubot
Ola Stodulska
Studio Director / Zulubot
James Graham
Clients / SingleCut Beersmiths
Rich Buceta, Dan Bronson, Danielle Palermo
Strategy Team / Zulu Alpha Kilo
Spencer MacEachern, Shaunagh Farrelly
Account Team / Zulu Alpha Kilo
Erin McManus
Designers / Zulu Alpha Kilo
Zoe Kim, Kevin Sato
Writer / Zulu Alpha Kilo
Victoria Lee
Art Director / Zulu Alpha Kilo
Philippe Visaya
ACD / Writer / Zulu Alpha Kilo
Vinay Parmar
ACD / Art Director / Zulu Alpha Kilo
Kevin Sato
Head of Design / Zulu Alpha Kilo
Stephanie Yung
Creative Director / Zulu Alpha Kilo
Zak Mroueh
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