MUSE Gold

2022

Health Insurance Can Feel Upside Down

Entrant Company

SRH

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

Dean Health Plan

Country / Region

United States

As Dean Health Plan stepped out from the crowded healthcare landscape with a bold new brand position, they needed a visually stunning and disruptive new brand campaign to match.



At its best, health insurance should provide easy access to quality care. However, navigating the world of health insurance is sometimes difficult. Doctors and insurance plans often aren’t on the same page. Sometimes it seems like insurance companies create barriers to care. All of this can lead to consumers feeling like the world of health insurance is upside down.



Dean Health Plan is the health insurance provider for those who seek a valued partner to support their health journey. Dean does it the right way by providing an unparalleled health insurance experience with easy access to care and provides people with the relationships and resources they deserve.

Credits

Account Lead/SRH
Susan McBeth
Executive Creative Director/SRH
Sam Hogerton
Creative Director/SRH
Damian Strigens
Writer/SRH
Ryan Kresse
Director/SRH
Kurt Ravenwood
Producer
Rob Schnoover
Director of Photography
Ryan Bingham
Art Director/SRH
Mauricio Alvarez
Motion Graphics
Blend Studios
Original Soundtrack
Will van Boldrik
Editor
Blend Studios
Additional Editorial
Good Credit
Designer/SRH
Quyen Tonnu
Project Manager/SRH
Julie Stefanski
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