Health Insurance Can Feel Upside Down

As Dean Health Plan stepped out from the crowded healthcare landscape with a bold new brand position, they needed a visually stunning and disruptive new brand campaign to match.



At its best, health insurance should provide easy access to quality care. However, navigating the world of health insurance is sometimes difficult. Doctors and insurance plans often aren’t on the same page. Sometimes it seems like insurance companies create barriers to care. All of this can lead to consumers feeling like the world of health insurance is upside down.



Dean Health Plan is the health insurance provider for those who seek a valued partner to support their health journey. Dean does it the right way by providing an unparalleled health insurance experience with easy access to care and provides people with the relationships and resources they deserve.