2022
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Client's Name
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CARGO is a substantial office development located in London’s Canary Wharf. Set amidst a sea of overtly corporate neighbours, the visual language is inspired by the area’s rich trade heritage, seeking to challenge the somewhat conservative perception of the location through the introduction of a bright new personality. The brand tells a compelling story of shipping containers, with a vibrant and colourful palette, and a mixture of iconography, photography and collage to articulate a playful and unique lifestyle destination. Bold, condensed typography is evocative of the packaging associated with trading, and from branded crates to an animated website and social media, a dynamic, multi-layered graphic landscape is at the forefront of its design.
Credits
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Meaningful Works
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Video - Banking
Country / Region
United States
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Blackstudio Agency
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Video - Animation
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Turkey
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Gravity Global
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Video - Business to Business
Country / Region
United Kingdom
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Skoll Foundation
Category
Video - Cultural
Country / Region
United States