MUSE Gold

United Kingdom

2022

CARGO, London

Entrant Company

Socrates Communications

Category

Integrated Marketing

Client's Name

Blackstone

Sub-Category

Integrated Marketing Campaign

CARGO is a substantial office development located in London’s Canary Wharf. Set amidst a sea of overtly corporate neighbours, the visual language is inspired by the area’s rich trade heritage, seeking to challenge the somewhat conservative perception of the location through the introduction of a bright new personality. The brand tells a compelling story of shipping containers, with a vibrant and colourful palette, and a mixture of iconography, photography and collage to articulate a playful and unique lifestyle destination. Bold, condensed typography is evocative of the packaging associated with trading, and from branded crates to an animated website and social media, a dynamic, multi-layered graphic landscape is at the forefront of its design.

Credits

Head of Studio
Jonah Swabey
Project Co-ordinator
Olivia Parker
Project Manager
Harry Northridge
Project Director
Oliver Dadak
Principal Designer
Amber Rose Seppi
Creative Lead
Eduardo Nunes
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