CARGO, London

CARGO is a substantial office development located in London’s Canary Wharf. Set amidst a sea of overtly corporate neighbours, the visual language is inspired by the area’s rich trade heritage, seeking to challenge the somewhat conservative perception of the location through the introduction of a bright new personality. The brand tells a compelling story of shipping containers, with a vibrant and colourful palette, and a mixture of iconography, photography and collage to articulate a playful and unique lifestyle destination. Bold, condensed typography is evocative of the packaging associated with trading, and from branded crates to an animated website and social media, a dynamic, multi-layered graphic landscape is at the forefront of its design.