The Dress, Glimpses of The Glebe, London

The Glebe is a limited collection of nine discrete, private residences at the heart of fashionable old Chelsea in central London. Comprising an exclusive collection of six apartments, two villas designed by Philip Gumudjian and a remarkable duplex penthouse, all set in private, landscaped gardens. Socrates were appointed to develop a series of films, providing an overview of the style and passionate attention to detail throughout each residence.

The brief was to evangelise the exceptional quality, showing glimpses of all homes and concentrating on details rather than the whole space. The objective was to elicit curiosity and not decisions. Part of the ‘Glimpses of the Glebe’ film collection, ‘The Dress’ follows a woman in a dress, showcasing snippets of each home to create a narrative of intrigue and elegance. The dress itself was designed and made especially for the film, the output of which was subsequently sent to those enquiring from around the world. The objective of 'The Dress' was to deliver an overall impression of the genuinely unique nature of The Glebe – arguably the best of its kind in London.