2022
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Adventure awaits! You can see more, do more, and discover more with a Honda. Check out the new 2020 Honda CR-V and see for yourself that the possibilities are endless.
We developed the "Discover" campaign to connect Honda owners and the local area lifestyle that share the same values and core beliefs of the Honda consumer. With in-market data, we built detailed customer profiles for the Honda CR-V and identified lifestyle locations that aligned with the model as well.
Credits
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Zorraquino
Category
Website - Education
Country / Region
Spain
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SUM Korea
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Marketing & Promotional - COVID-19-Related
Country / Region
South Korea
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Beijing Pengtu Culture and Art Communication Co., Ltd.
Category
Strategic Program - CSR Program
Country / Region
China
Entrant Company
Something Big
Category
Branded Content - Content / Promotion
Country / Region
United Kingdom