2022
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Adventure awaits! You can see more, do more, and discover more with a Honda. Check out the new 2020 Honda CR-V and see for yourself that the possibilities are endless.
We developed the "Discover" campaign to connect Honda owners and the local area lifestyle that share the same values and core beliefs of the Honda consumer. With in-market data, we built detailed customer profiles for the Honda CR-V and identified lifestyle locations that aligned with the model as well.
Credits
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Yes& Agency
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Outdoor Advertising - Billboard
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United States
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The Vilcek Foundation
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Video - Short Film
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United States
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3 Minds Digital
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Corporate Identity - Brand Identity
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India
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Moonshine Creation CO., LTD. & Dolce Wang
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Experiential & Immersive - Experiential & Immersive / Other___
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Taiwan