2022

Leading Off

Entrant

McKinsey Global Publishing

Category

Publication - Newsletter

Client's Name

Country / Region

United States

Gallery

MUSE Creative Awards Winner – Leading Off by McKinsey Global Publishing (Image 1)

About The Entry

McKinsey’s new Leading Off newsletter launched in late 2020 and has quickly gained an engaged following. The weekly newsletter leads with narrative and highlights the management issues that matter for executives in the C-suite: the CEO, CIO, CFO, and more. In 2021, editions covered the Great Resignation, well-being in the workplace, sustainability and climate change, digital disruption, and more. The newsletter is among our fastest-growing subscription options, with open and click rates above our benchmarked averages (which cannot be shared publicly).

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Corporate Identity

2022