MUSE Platinum

2022

RollTrac: Bring it On

Entrant Company

Gravity Global

Category

Branded Content - Products & Services

Client's Name

EGR

Country / Region

United Kingdom

EGR Automotive is a very well-established automotive accessories manufacturer for major OEMs, with sites all over the world and headquartered in Brisbane, Australia. EGR designed and manufactured a new product to go on the back of pick-up trucks (Toyota Hilux, Ford Ranger, Volkswagen Amarok, Mercedes X-class etc). Think of it as a horizontal roller shutter, similar to one on your garage. It is sold as an accessory for both new and existing vehicles. Existing competitor products fall short of the standards some pick-up truck owners expect. They are easy to break in to, not fully watertight, and cannot withstand heavy loads being placed on top of them when shut. EGR needed to launch the new RollTrac into the UK marketplace in 2020, so gravity conceived and delivered a high impact video which conveyed all the product attributes and competitive advantages in a truly engaging way. The hero video (‘Bring it on’) was then dissected into multiple shorter videos to provide a series of social assets for our paid campaign.


Credits

All @ Gravity Global
More Platinum Winners
Corporate Identity
2022
MUSE Advertising Awards - Chinesology’s Brand Identity

Entrant Company

Miramar Group

Category

Corporate Identity - Brand Identity

Country / Region

Hong Kong SAR

Social Media
2022
MUSE Advertising Awards - AppGallery Game Fest

Entrant Company

HUAWEI / Aspiegel

Category

Social Media - Games

Country / Region

Ireland

Advertising
2022
MUSE Advertising Awards - Find Your Happy Place
Unilever / Edelman

Entrant Company

ArtClass

Category

Advertising - Advertising Campaign

Country / Region

United States

Integrated Marketing
2022
MUSE Advertising Awards - Profit Hunter: A Force With Nature 2021

Entrant Company

Gravity Global

Category

Integrated Marketing - Integrated Marketing Materials

Country / Region

United Kingdom