MUSE Silver

2022

Center for REALTOR® Financial Wellness - Punny Money

Entrant Company

NATIONAL ASSOCIATION OF REALTORS®

Category

Advertising - Advertising Campaign

Client's Name

National Association of REALTORS®

Country / Region

United States

For National Association of REALTORS®, finances can be scary, un-fun, complicated, overwhelming, confusing and typically the last thing on their minds. Many REALTORS® hear ”financial planning” and flee the “scene.” To overcome this intimidation and fear factor we can focus on the fun, the “pay off.” Making a connection between making it easy to plan finances, and the results of their commitment to financial planning.



Finances are fundamental. Fundamental meaning the core information necessary to set a business up for success, and fundamental meaning essential for strategic business growth, stability, and security. The “Punny Money” campaign incorporate the “fun” in fundamental. Focusing on the fun helps combat the intimidation factor, and conveys the confidence, excitement, security, “winning” of financial planning. The campaign increased platform users by 55% to 16,000 unique users by December 31, 2021 and empowered and motivated members to take an active role in their financial wellbeing through both web-based and live events.

Credits

Creative Director
Lish Epharaim
Marketing Manager
Natasha Grant
Marketing Specialist
Maeve McGovern
Marketing Director
Breanne Gingerich
Manager, Financial Wellness
Brittany Schanck
Director, NAR Member Development
Kasey Pelphrey-Stewart
Copywriter
Fran Donovan
Creative Director, Maddock Douglas
Chris Miller
Resource Manager, Maddock Douglas
Chrissy Zhan
Project Manager
Sally Whitemore
Vice President, Creative & Content Strategy
Susan Welter
Chief Marketing and Communications Officer
Victoria Gillespie
More Silver Winners
2022
MUSE Advertising Awards - Emmie's Books Branding
Emmie's Books

Entrant Company

JM Creative Studio

Category

Corporate Social Responsibility - Pro Bono (Free)

Country / Region

United Kingdom

2022
MUSE Advertising Awards - Innate Music Festival

Entrant Company

HANYUE DESIGN STUDIO

Category

Marketing & Promotional - Cover (DVD/CD/Book)

Country / Region

United States

2022
MUSE Advertising Awards - It All Starts With Power

Entrant Company

Mountain View Group, Ltd.

Category

Video - Sustainability & Environment

Country / Region

United States

2022
MUSE Advertising Awards - Qeepsake: A Love Letter, Now With Video

Entrant Company

Qeepsake & Hidden Gem Creative

Category

Video - Children

Country / Region

United States