MUSE Silver

United States

2022

Top-Level Domains (.realestate) - Get specific!

Entrant Company

NATIONAL ASSOCIATION OF REALTORS®

Category

Integrated Marketing

Client's Name

National Association of REALTORS®

Sub-Category

Social Media

Top-Level Domains (.realestate) Get Specific! campaign is designed to sell .realestate urls to to real estate-related companies, individuals, and organizations and to help establish or bolster their brand perception as it relates to real estate. The campaign is to gain specificity or relevance within the vertical and to appeal to a broader audience and strategically build their business. The campaign Get Specific! is for real estate professionals and those who provide services related to the real estate industry a quick identifier that helps specifically establish their connection to the industry is key to immediate recognition, SEO, and conversion. Leveraging a .realestate url is a strategic and valuable tool to include in a comprehensive marketing strategy. Who wants to be just another .com among the millions when you can use a .realestate url to build your brand relevance. Get specific, get relevant, get attention, and get business!

Credits

Chief Marketing and Communications Officer
Victoria Gillespie
Vice President, Creative and Content Strategy
Susan Welter
TLD Engagement Manager
Elizabeth Koneru
Vice President, RIN and Strategic Initiatives
Colleen Doyle
Project Manager
Sally Whitemore
Design and Brand Strategy Manager
Melissa Dispenza
Multimedia Designer
Jillian Martin
Multimedia Designer
Catherine Turner
Marketing Specialist
Anita Pacheco
Marketing Manager
Bernelly Gamboa
Marketing Director
Breanne Gingerich
Copywriter
Fran Donovan
Creative Director
Lish Ephraim
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