Hong Kong

2019

Red Bull - Introducing Utah Lee

Entrant Company

APV

Category

Video

Client's Name

Red Bull

Sub-Category

Fitness

In 2018, we teamed up with Red Bull and Nike Master Trainer/Hong Kong Fitness Celebrity Utah Lee for a summer of female empowerment. Powered by Red Bull and Utah?s unbreakable determination, we created a piece that went beyond the glossy Instagram posts and got to the core of what makes an athlete and female role model like Utah tick. We told Utah's story and connected it to the message Red Bull wanted to impart to their audience. Shot in one day on location on a social media budget with a small social media size crew using just a Sony A7SII and a basic three light lighting kit we created a dynamic looking video for a local cantonese audience that gained eyeballs and has been one of Red Bull Hong Kong?s most watched videos of 2018 to date.

Credits

Thomas J Elliott
Kevin Wong
Jeff Chen
On Tsai
Yuyu Kitamura
Charlie Wright
Helen Wong
Harry Pang
Chris Lam
Angela Cheung
Mark Erder
More Platinum Winners
2019
Brazil

Entrant Company

AgĂȘncia Um

Sub Category

Online AD Campaign

2019
Canada
Westcan Bulk Transport

Entrant Company

Haste Post-haste

Sub Category

Online AD Campaign

2019
Australia

Entrant Company

Explanimate

Sub Category

Social Video (NEW)

2019
Brazil
Uninassau

Entrant Company

AgĂȘncia Um

Sub Category

Advertising Campaign