Hong Kong

2019

Red Bull - Introducing Utah Lee

Entrant Company

APV

Category

Video

Client's Name

Red Bull

Sub-Category

Fitness

In 2018, we teamed up with Red Bull and Nike Master Trainer/Hong Kong Fitness Celebrity Utah Lee for a summer of female empowerment. Powered by Red Bull and Utah?s unbreakable determination, we created a piece that went beyond the glossy Instagram posts and got to the core of what makes an athlete and female role model like Utah tick. We told Utah's story and connected it to the message Red Bull wanted to impart to their audience. Shot in one day on location on a social media budget with a small social media size crew using just a Sony A7SII and a basic three light lighting kit we created a dynamic looking video for a local cantonese audience that gained eyeballs and has been one of Red Bull Hong Kong?s most watched videos of 2018 to date.


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