MUSE Platinum

2019

Red Bull - Introducing Utah Lee

Entrant Company

APV

Category

Video - Fitness

Client's Name

Red Bull

Country / Region

Hong Kong SAR

In 2018, we teamed up with Red Bull and Nike Master Trainer/Hong Kong Fitness Celebrity Utah Lee for a summer of female empowerment.

Powered by Red Bull and Utah?s unbreakable determination, we created a piece that went beyond the glossy Instagram posts and got to the core of what makes an athlete and female role model like Utah tick.

We told Utah's story and connected it to the message Red Bull wanted to impart to their audience.

Shot in one day on location on a social media budget with a small social media size crew using just a Sony A7SII and a basic three light lighting kit we created a dynamic looking video for a local cantonese audience that gained eyeballs and has been one of Red Bull Hong Kong?s most watched videos of 2018 to date.

Credits

Thomas J Elliott
Kevin Wong
Jeff Chen
On Tsai
Yuyu Kitamura
Charlie Wright
Helen Wong
Harry Pang
Chris Lam
Angela Cheung
Mark Erder
More Platinum Winners
Corporate Identity
2019
MUSE Advertising Awards - ISIA New Visual Identity
ISIA Design University

Entrant Company

Intornodesign

Category

Corporate Identity - Promotions (NEW)

Country / Region

Italy

Student Submission
2019
MUSE Advertising Awards - Secure Sleeve

Entrant Company

Miami Ad School San Francisco

Category

Student Submission - Student Web / App

Country / Region

United States

Marketing & Promotional
2019
MUSE Advertising Awards - Pegasus Automotive Group Inauguration Party Invitation

Entrant Company

Mashka

Category

Marketing & Promotional - Invitation / Greeting Card

Country / Region

Switzerland

Content Marketing
2019
MUSE Advertising Awards - The Away Game
Tim Hortons

Entrant Company

Zulu Alpha Kilo

Category

Content Marketing - Branded Content

Country / Region

Canada

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy