MUSE Silver

2022

Unexpected Adventures in North Alabama

Entrant Company

Relic

Category

Audio - Podcast

Client's Name

North Alabama

Country / Region

United States

The Unexpected Adventures in North Alabama podcast takes you through everything that awaits you in North Alabama. Whether it’s hiking, fishing, golfing, museums or delicious restaurants, visitors are often surprised by the unique attractions in the area.



Relic helped North Alabama produce a podcast for its destination on August 18, 2021, as part of the Destination Marketing Podcast Network. Titling it “Unexpected Adventures in North Alabama”, they hoped to engage local stakeholders and attract visitors through audio content.



After releasing a few episodes, North Alabama sent out a newsletter on October 21, 2021, about its new podcast and increased its listenership by 2053% compared to the week before. Prior to sending the newsletter, the podcast was averaging three listens per day. The podcast received 159 listens in one day immediately after sending the newsletter. Over the next six days, the podcast received a total of 323 listens. The newsletter announcing the podcast totaled a growth of 7,850% compared to the previous day’s listens.



As of January 2022, the podcast has 9 episodes and 1,180 listens. North Alabama has been consistent and enthusiastic about recording and promoting new episodes. This consistency has led to great success in a short amount of time. The destination has received positive feedback from locals and visitors alike as they discover more to explore in the area. Top episodes include “The North Alabama Mural Trail,” “Unexpected Adventures in North Alabama,” “The North Alabama Waterfall Trail” and “Find Fall Colors in North Alabama.”

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