MUSE Gold

2022

Verizon Fall 2021 Open Enrollment: Haunt to Harvest

Entrant Company

Asurion

Category

Integrated Marketing - Internal Campaign

Client's Name

Verizon

Country / Region

United States

The Assignment:

Develop a campaign theme and tactics to get Verizon’s Care Channel excited for the 2021 Fall Open Enrollment period. The concept should be fun, connect with the reps, and inspire competition.



The Approach:

Because OE spanned over two major holidays from October to December, we took a two-pronged approach. We introduced the Haunt to Harvest campaign by blending the two themes before breaking out into Phone Fright Fest and then Fall Protectfest.



We designed a range of tactics from social posts to Zoom backgrounds and posters. Art styles and copy started off spooky with scary stats and haunted house imagery before we transitioned to the games, prizes, and excitement of a Fall carnival.



The Results:

The campaign was well-received by internal teams who appreciated the approach of having two themes. This helped reinvigorate excitement for the second half of the Open Enrollment period and kept the momentum going.

Credits

Senior Creative Director
John Elter
Associate Creative Director
Amy Latham
Art Director
Zoe Neckar
Designer
Ann Lucchini
Copywriter
Brady Darity
Project Managers
Kristen Glass, Chris Goodwin, Saundra Holley
Marketing Managers
Matt Allare, Josh Balli
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