MUSE Silver

United States

2022

NAR Spire -Shape Your Future

Entrant Company

NATIONAL ASSOCIATION OF REALTORS®

Category

Strategic Program

Client's Name

National Association of REALTORS®

Sub-Category

Brand Strategy Campaign

The National Association of REALTORS® has created a Mentorship pilot program to connect real estate professionals with those interested in pursuing real estate as a career path with the goal of fostering diversity in the real estate industry and promoting the development of generational wealth through property ownership. The Shape Your Future campaign focuses on how real estate professionals are the real deal. The campaign successfully introduces real estate to individuals to consider as a career path by learning about various aspects of the industry directly from professionals already successful in the industry It fosters education through mentorship and promotes the development of generational wealth through property ownership.

Credits

Vice President, Creative and Content Strategy
Susan Welter
Director, NAR Member Development
Kasey Stewart
Manager, Commitment to Excellence
Courtney Jones
Manager, Member Development
Steve Baker
Manager, Financial Wellness
Brittany Schanck
Project Manager
Audrey Sottile
Project Manager
Sally Whitemore
Marketing Specialists
Bobby Ahearn and Arielle Topps
Chief Marketing and Communications Officer
Victoria Gillespie
Marketing Manager
Laura Floyd
Copywrite
Fran Donovan
Multimedia Designer
Helen Yu
Multimedia Designer
Catherine Turner
Design and Brand Strategy Manager
Melissa Dispenza
Marketing Director
Breanne Gingerich
Creative Director
Lish Ephraim
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